“A sociologist walks into a bar…”

Masters of Craft book cover

Here is the first installment of what we hope will be many more conversations coming your way.

The title of this post is lifted from the Wall Street Journal review of Richard’s book by William L. Hamilton. It was too good not to reuse.

Before you listen to my interview with Richard Ocejo, why not take a moment to listen to him sum up his book here?

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Done? OK, then you’re ready for the interview. Enjoy!